On behalf of Commit Agency, I lead social media strategy and served as photographer/videographer for The Scottsdale Resort, a high-end hotel oasis in Arizona’s Sonoran Desert.

Social media strategy included managing influencer marketing and defining the brand voice, photography style and content used across Instagram and Facebook. A key focus of my work was developing content around the Crossroads AZ campaign, which highlighted the city’s endless recreation and entertainment opportunities for resort guests.