For SRP’s Role-Specific Hiring Campaign, the creative team was tasked with supporting Human Resources’ goal of increasing awareness about new career opportunities for three role types: lineworkers, engineers and customer service representatives.

As the Senior Copywriter on this campaign, I worked closely with our graphic designers and video team to develop simple, yet compelling assets, especially for social media.

This campaign was awarded “Best Social Media Campaign” by the American Marketing Association, Phoenix in 2024.

Campaign deliverables included website overhaul, paid social media, video (broadcast and streaming), digital display and print ads. Some examples of these deliverables are provided on this page.

To view the full copy for the website overhaul, please visit careers.srpnet.com.