For SRP’s Community Impact Campaign, the creative team was tasked with increasing customer awareness about SRP’s power and water programs that are designed to help locals in need and the environment.

As the Senior Copywriter on this campaign, I came up with two key messages to test in market: “Help Our Valley Thrive” and “Power to Make a Difference.”

Campaign deliverables included targeted emails, website, bill inserts, paid social media, OOH, video (broadcast and streaming), digital display and print ads. Some examples of these deliverables are provided on this page.